Engagement Marketing Specialist, One Medical Seniors id-2356
Description
Shape the future of healthcare communications while crafting meaningful connections with Medicare members at One Medical, an Amazon company. Join our collaborative team in developing innovative engagement strategies that enhance healthcare experiences.
In this role, you'll contribute to improving healthcare accessibility by creating engaging email and direct mail campaigns that help Medicare members navigate their healthcare journey. Your expertise in engagement marketing will support our mission of making quality healthcare more accessible while fostering meaningful connections with our community. As an Engagement Marketing Specialist, you will own email and direct mail marketing initiatives for Medicare beneficiaries, working within defined strategies to drive engagement, retention, and acquisition through effective written communications.
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Key job responsibilities
- Design and implement engaging email and direct mail campaigns for Medicare beneficiaries
- Analyze campaign performance and develop data-driven improvements
- Coordinate with team members to maintain consistent messaging
- Ensure compliance with healthcare communication regulations
- Create and optimize audience segmentation strategies
- Execute A/B testing and optimize email performance based on data-driven insights
- Manage the engagement marketing communications calendar and coordinate with cross-functional teams
A day in the life
You'll collaborate with cross-functional teams to develop email and direct mail campaigns, analyze performance metrics, and refine communication strategies. Your day might include reviewing campaign analytics, brainstorming with creative teams, and ensuring our messages resonate with Medicare members.
About The Team
Amazon strives to be Earth's most Customer-centric company, and that now extends to Healthcare. One Medical is a primary care solution challenging the industry status quo by making quality care more affordable, accessible and enjoyable. Our seamless in-office and 24/7 virtual care services, on-site labs, and programs for preventive care, chronic care management, common illnesses and mental health concerns have been delighting people for the past fifteen years.
Basic Qualifications
- 2+ years of professional non-internship marketing experience
- Experience in a marketing role and proficient with analytic tools
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Understanding of email marketing platforms and analytics
Preferred Qualifications
- Experience using integrated campaigns to solve brand/business challenges
- Experience driving demand through traditional offline marketing activities like events, advertisements, snail mail or flyers
- Salesforce Marketing Cloud Administrator certification
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $54,400/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
