<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif;">At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif;">Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our <em>Rooted in Good</em> initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif;"><strong>Title: </strong>Activation Manager, Retail</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;"><strong>Location: </strong>Orlando, FL</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;"><strong>Job Type: </strong>Full Time | Exempt</span></p>
<p><span style="font-family: arial, helvetica, sans-serif;"><strong>About the Role: </strong></span>We’re looking for an <strong>Activation Manager – Retail</strong> to bring our brand to life across stores in your region. In this remote role, you’ll drive localized marketing efforts, tailoring national programs to fit individual states, markets, and retail outlets. You’ll partner closely with our <strong>Shopper Programming Associate</strong>s and <strong>Retail Sales</strong> teams to execute impactful in-store activations, product launches, and consumer engagement programs that create memorable shopper experiences.</p>
<p>If you’re a creative, organized marketer who thrives on collaboration and loves connecting consumers to brands in dynamic retail environments—this role is for you.</p>
<p><span style="font-family: arial, helvetica, sans-serif;"><strong>What You’ll Do: </strong></span></p>
<p style="padding-left: 40px;" data-start="1085" data-end="1116"><strong data-start="1085" data-end="1114">Retail & Event Activation</strong></p>
<ul>
<li>
<ul>
<li data-start="1119" data-end="1274">Lead in-store merchandising, POS, and promotional execution to ensure consistent brand presentation—across both company-owned and third-party CPG brands.</li>
<li data-start="1277" data-end="1366">Plan and manage local in-store and off-site events that drive engagement and awareness.</li>
<li data-start="1369" data-end="1461">Elevate the shopper experience through compelling, compliant activations and storytelling.</li>
</ul>
</li>
</ul>
<p style="padding-left: 40px;" data-start="1463" data-end="1499"><strong data-start="1463" data-end="1497">Cross-Functional Collaboration</strong></p>
<ul>
<li>
<ul>
<li data-start="1502" data-end="1593">Partner with <strong data-start="1515" data-end="1551">Sales, Marketing, and Compliance</strong> teams to achieve regional retail goals.</li>
<li data-start="1596" data-end="1672">Serve as a brand ambassador and uphold brand standards in all activations.</li>
<li data-start="1675" data-end="1751">Coordinate pop-ups, demos, and manage activation calendars across markets.</li>
<li data-start="1754" data-end="1829">Oversee third-party brand promotions and ensure seamless field execution.</li>
<li data-start="1832" data-end="1904">Adapt national and regional marketing plans to meet local regulations.</li>
<li data-start="1907" data-end="1987">Distribute promotional materials and handle incoming retail or field requests.</li>
</ul>
</li>
</ul>
<p style="padding-left: 40px;" data-start="1989" data-end="2024"><strong data-start="1989" data-end="2022">Promotions & Product Launches</strong></p>
<ul>
<li>
<ul>
<li data-start="2027" data-end="2124">Support regional product launches through creative promotional planning and flawless execution.</li>
<li data-start="2127" data-end="2218">Equip sales and retail teams with tools, materials, and insights for successful rollouts.</li>
</ul>
</li>
</ul>
<p style="padding-left: 40px;" data-start="2220" data-end="2262"><strong data-start="2220" data-end="2260">Customer Engagement & Brand Advocacy</strong></p>
<ul>
<li>
<ul>
<li data-start="2265" data-end="2337">Drive brand excitement and engagement among shoppers and retail staff.</li>
<li data-start="2340" data-end="2428">Collaborate with brand education teams to ensure budtenders are informed and inspired.</li>
</ul>
</li>
</ul>
<p><span style="font-family: arial, helvetica, sans-serif;"><strong>What You’ll Bring:</strong></span></p>
<ul>
<li data-start="2463" data-end="2578"><strong data-start="2463" data-end="2484">Bachelor’s degree</strong> in Marketing, Business Administration, or related field (MBA or advanced degree preferred).</li>
<li data-start="2581" data-end="2671"><strong data-start="2581" data-end="2608">4–6 years of experience</strong> in field marketing, retail activation, or shopper marketing.</li>
<li data-start="2674" data-end="2758">Proven track record of successful <strong data-start="2708" data-end="2730">in-store execution</strong> and <strong data-start="2735" data-end="2755">event activation</strong>.</li>
<li data-start="2761" data-end="2872">Experience in (or passion for) <strong data-start="2792" data-end="2823">highly regulated industries</strong> such as cannabis, alcohol, tobacco, or pharma.</li>
<li data-start="2875" data-end="2956">Experience partnering with <strong data-start="2902" data-end="2954">creative, event, or shopper activation agencies.</strong></li>
<li data-start="2959" data-end="3030">Strong organizational, communication, and calendar management skills.</li>
<li data-start="3033" data-end="3134">Creative, innovative mindset with the ability to thrive in a fast-paced, ever-changing environment.</li>
<li data-start="3137" data-end="3199">Willingness to travel up to <strong data-start="3165" data-end="3172">25%</strong> within assigned regions.</li>
</ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Curaleaf Pay Transparency</div><div class="pay-range"><span>$90,000</span><span class="divider">—</span><span>$100,000 USD</span></div></div></div><div class="content-conclusion"><p style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>What We Offer:</strong></span></p>
<ul>
<li style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Career Growth Opportunities</span></li>
<li style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Competitive Pay and Benefits</span></li>
<li style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Generous PTO and Parental Leave</span></li>
<li style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">401(K) Retirement Plan</span></li>
<li style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Life/ Disability Insurance</span></li>
<li style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Community Involvement</span></li>
<li style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Referral Bonuses and Product Discounts</span></li>
</ul>
<p style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><em>Benefits vary by state, role type, and eligibility. </em></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Follow us on Social Media: </strong></span><br><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Instagram: <a href="https://www.instagram.com/curaleaf.usa/" target="_blank">@curaleaf.usa</a></span><br><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Twitter: <a href="https://x.com/curaleaf_inc" target="_blank">@Curaleaf_Inc</a></span><br><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">LinkedIn: <a href="https://www.linkedin.com/company/curaleaf/mycompany/">Curaleaf LinkedIn</a></span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. <a href="https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcuraleaf.com%2F&data=05%7C02%7CAna.Ruiz-Riquer%40curaleaf.com%7Ca66c82baa6e44331934d08dcb2291009%7C24611620a8ee4b1a973bd8960883fa48%7C0%7C0%7C638581136656718627%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=N0lv2NXutTnrIrmGCp9ZiXjkh6QVY1WaLJaJqRN0BzU%3D&reserved=0">Home | Curaleaf | Cannabis with Confidence</a></span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Our Vision:</strong> To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis. </span></p>
<p style="line-height: 1;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong>Our Values:</strong></span></p>
<ul>
<li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Lead and Inspire. </span></li>
<li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Commit to Win. </span></li>
<li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">ONE Curaleaf. </span></li>
<li style="line-height: 1; font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Driven to Deliver Excellence. </span></li>
</ul>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.</span></p>
<p style="text-align: justify;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.</span></p>
<p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Individuals adversely impacted by the war on drugs are encouraged to apply.</span></p>
<p style="line-height: 1;"><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif;"><strong>Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf. </strong></span></p>
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