Manager of Resident Retention - (Remote) Texas id-11378
About the position
The Manager of Resident Retention will play a pivotal role in enhancing lease renewals across multiple assigned communities, ensuring that residents feel valued and engaged. This position requires a proactive approach to resident interactions, particularly as lease expiration dates approach. The manager will be responsible for executing weekly renewal messaging and drafting all necessary lease renewal documents, ensuring compliance with company policies and legal requirements. Additionally, the role involves collaborating with the marketing team to create and manage social media content that reflects the community's values and engages current and prospective residents. In this role, the manager will act as a Social Media Ambassador, monitoring online reviews and feedback on platforms such as Apartment Ratings, Google, and Yelp. By identifying trends in resident feedback, the manager will work closely with property management and other departments to develop strategies that enhance resident satisfaction and retention. The position also includes organizing resident appreciation events and gathering feedback to continuously improve the resident experience. Customer service is a key component of this role, as the manager will assist residents with inquiries and service requests through various communication channels, ensuring a high level of satisfaction. The manager will also be responsible for maintaining awareness of local market conditions and competitor offerings, contributing to the overall marketing strategy for the properties. Administrative tasks will include managing lease renewal data, preparing reports, and ensuring all communications adhere to branding standards. The manager will embody the company's core values, promoting a culture of trust, integrity, and respect within the team and the communities served.
Responsibilities
- Proactively engage with residents regarding lease expiration dates to negotiate and secure lease renewals.
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- Execute weekly renewal messaging to residents with expiring leases.
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- Draft, review, and execute all lease renewals, ensuring compliance with required items such as updated pet records and parking charges.
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- Partner with the marketing team to develop and launch social media content for assigned properties.
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- Serve as an active Social Media Ambassador for Berkshire and assigned communities.
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- Monitor resident and prospect ratings and reviews on social media platforms, identifying and summarizing positive and negative themes.
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- Collaborate with onsite teams to launch resident retention programs and coordinate resident appreciation events.
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- Promote the Berkshire Perks Program within assigned communities.
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- Assist residents via phone, email, and in person with questions and service requests, ensuring resident satisfaction.
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- Maintain awareness of competitive advantages of assigned communities and contribute ideas for marketing and improving resident satisfaction.
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- Draft and send resident communications through email and other platforms, ensuring adherence to branding standards.
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- Maintain awareness of local market conditions and trends, and shop competitor communities as assigned.
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- Develop an understanding of Yieldstar Rent Revenue Management Systems and collaborate with the revenue management team as needed.
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- Assist the Property Manager and other team members in preparing reports and market surveys.
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- Manage and communicate lease renewal and resident feedback data and metrics.
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- Attend meetings and complete all assigned training sessions as required.
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Requirements
- High School diploma or equivalent highly preferred.
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- At least 2 years of experience in a leasing or property management position within the multifamily residential real estate industry.
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- Ability to utilize Microsoft Suite Office Products (Word, Outlook, Excel, etc.) and the internet to perform job functions.
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- Strong written and oral communication skills, demonstrating proper usage of grammar and spelling.
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- Knowledge of all aspects of resident retention strategy and social media posting.
Nice-to-haves
Benefits
- Comprehensive health and wellness programs.
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- Incentives promoting physical, mental, financial, and behavioral wellbeing.
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- Diversity, equity, inclusion, and belonging initiatives.