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Marketing Lead (Part time)

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About SEHT

SEHT is a pioneering healthcare startup dedicated to empowering individuals to provide care and support to their loved ones, no matter where they are. We are building an innovative mobile application that uses cutting-edge AI technology to bridge the gap between families living apart, helping people manage their health and well-being from anywhere in the world.

Role Overview
We are seeking a highly motivated and experienced Marketing Lead to spearhead all marketing efforts for SEHT. This is a critical role in driving user acquisition, brand awareness, and overall business growth. Immediate goal of this position is to significantly improve app downloads and increase user engagement and app usage. The ideal candidate will have a proven track record of success in high-growth startups, ideally having taken a company through at least Series A funding.

Responsibilities

Develop & Execute Marketing Strategy:

  • Define and execute comprehensive go-to-market strategies, including brand positioning, messaging, and channel selection.
  • Develop and manage marketing budgets and track key performance indicators (KPIs) to measure ROI.

Brand Building:

  • Develop and maintain a strong and consistent brand identity across all channels.
  • Manage public relations and media outreach to build brand awareness and generate media coverage.
  • Oversee the creation of high-quality marketing and branding materials (e.g., website, social media content, brochures, presentations).

Product Marketing:

  • Develop and execute product launch strategies, including pre-launch campaigns, early adopter programs, and post-launch marketing initiatives.
  • Conduct market research and competitive analysis to identify market opportunities and refine product positioning.
  • Collaborate closely with the product team to ensure product-market fit and gather user feedback.

User Acquisition & Growth:

  • Develop and execute paid advertising campaigns across various channels (e.g., social media, search, display).
  • Manage content marketing efforts, including blog posts, articles, social media content, and video marketing.
  • Build and manage a high-performing marketing team as the company scales.

Team Leadership & Mentorship:

  • Recruit, hire, and mentor a team of marketing professionals.
  • Foster a collaborative and high-performing team culture.

Qualifications

Experience:

  • 5+ years of experience in marketing roles with a strong focus on B2C marketing.
  • Proven track record of success in driving user acquisition and growth in high-growth startups.
  • Experience taking a startup through at least Series A funding.

Marketing Expertise:

  • Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, email marketing).
  • Experience with data-driven marketing and A/B testing.
  • Proficiency in using marketing automation tools and CRM platforms.

Leadership & Management:

  • Excellent leadership and management skills with the ability to build and motivate high-performing teams.
  • Strong communication, interpersonal, and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment.

Healthcare Industry Experience (Preferred):

  • Experience in the healthcare or wellness industry is a strong plus.

Benefits

  • Significant Equity Ownership: Highly competitive equity stake in a rapidly growing startup.
  • Impactful Work: Opportunity to make a significant impact on the lives of millions of people in India.
  • Remote Work: Flexible working options from India or the USA.
  • Cutting-Edge Tech: Work with the latest in AI/ML technologies to create innovative healthcare solutions.

Note: This is an equity-based position. Compensation will primarily be in the form of stock options, with flexibility to receive part of the compensation in salary for India-based applicants.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

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4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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