Senior Director Product Marketing id-6292
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What You’ll Do
- Lead all aspects of global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company.
- Define team-wide metrics and annual and quarterly plans and oversee the functional budget. Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent.
- Serves as a key contributor and influencer to Marketing, Sales, and Leadership teams on Sonatype’s platform and product value messaging.
- Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement.
- Conduct ongoing competitive marketing intelligence programs (e.g., market research, win/loss analysis, market intelligence). Analyze market intelligence and provide strategic insights that inform product positioning, marketing strategies, and product development.
- Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers. Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports.
- Collaborate cross-functionally with product management, sales, and marketing teams to align on product messaging, launch strategies, event and sales enablement strategies.
- Oversee the creation of high-impact content such as value positioning, web pages, sales decks, webinars, white papers, product videos, and web/digital assets. Ensure content is aligned with target audiences' needs and reflects the brand voice.
- Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials and positioning in external branding.
- Design a competitive intelligence program that compliments product roadmap priorities and sales enablement.
Requirements
- 5+ years experience leading the product marketing function at a B2B growth technical product company.
- 3+ years experience in DevSecOps, DevOps, and/or open-source software industry
- Product Marketing experience in a high-growth private equity environment
- Deep understanding of modern Agile product marketing frameworks (e.g., Pragmatic Marketing, SVPG Product Operating model).
- Ability to effectively lead sales training and enablement sessions
- Strong technical acumen to simplify complex technical content in written and verbal capacities
- Knowledge of trends and a curiosity about learning new things
- Reside in EST or CST timezones
- Exceptional interpersonal, written/verbal communication skills and attention to detail, especially under tight time deadlines
- A bachelor's degree in business, marketing, or communications is preferred.
- If you’re eager to learn and teach and welcome new challenges, let’s talk!