Director of Performance Marketing - dXp Demand Generation Team id-3803
About the position
The Director of Performance Marketing at LG Electronics is a pivotal role focused on leading customer acquisition efforts and driving revenue growth in the Direct-to-Consumer (D2C) space. This position involves developing, executing, and optimizing various pay-per-performance marketing strategies, including affiliate marketing and search marketing. The role requires strategic thought leadership, exceptional communication skills, and a strong analytical mindset to enhance acquisition and conversion for D2C sales.
Responsibilities
- Lead customer acquisition efforts and drive revenue growth in the D2C space.
- Develop, execute, and optimize pay-per-performance marketing strategies and tactics.
- Oversee a team of 5 professionals in the performance marketing department.
- Collaborate with cross-functional teams including Sales, Product Management, and Marketing.
- Establish effective performance marketing practices for LG.
- Scale and expand Affiliate Marketing partnerships and other acquisition-driven strategies.
- Set KPI goals for Performance Marketing and provide ongoing visibility on performance tracking.
- Manage the annual budget and planning process for marketing campaigns.
- Create and present performance marketing plans and updates to executive leadership.
- Own Performance Marketing analytics, measurement plans, and performance reviews.
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Requirements
- Proven experience in Performance Marketing with a focus on D2C sales.
- Strong analytical and technical expertise in marketing analytics and reporting.
- Exceptional communication and presentation skills.
- Experience in managing budgets and setting KPI goals for marketing campaigns.
- Ability to inspire and manage a team of digital marketers.
Nice-to-haves
- Experience with Marketing Automation technologies and processes.
- Familiarity with data-driven marketing practices and customer experience (CX) strategies.
Benefits
- Crafted employee experience designed to foster professional growth.
- Focus on health and well-being.
- Internal community support for success.