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CRM Marketing Manager id-6406

About the position

The CRM Marketing Manager at Udemy will play a crucial role in the Marketing Owned Channels team, focusing on email marketing production. This position is responsible for ensuring the successful execution of global marketing campaigns, tracking deliverables, and leading quality control efforts. The role requires collaboration with cross-functional teams to enhance the customer journey and drive long-term value for learners, organizations, and instructors.

Responsibilities

  • Build, optimize, & QA dynamic Email and Push (App & Web) lifecycle, promotions, and trigger-based programs that are responsive to mobile and desktop platforms
  • Proof email campaigns to ensure correct design and device rendering
  • Collaborate with team to coordinate email coverage, allocate work and bandwidth
  • Monitor email programs to ensure deliverability to a global customer base
  • Troubleshoot issues or errors that may arise pre or post-launch
  • Work closely with the Brand team to deliver creative vision (font, colour, layout, etc.)
  • Work with Product, Engineering, Brand, and Data Science to assist in improving email marketing sophistication through automation and personalization.

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Requirements

  • 7+ years of technical email marketing or technical marketing experience with various ESPs (Braze preferred) and coding HTML, CSS, & Javascript
  • Familiarity with HTML5, CSS3, Liquid Script
  • Knowledge of email best practices, A/B testing, and CAN-SPAM laws
  • Experience using email optimization tools (Validity a plus) to proof email templates for device rendering across various browsers, platforms, & modes
  • A passion for learning, developing and testing innovative email personalization techniques and formats
  • Thorough understanding of ESP Contact Lists, Profiles and Profile Extension Tables

Nice-to-haves

  • Experience with WhatsApp marketing campaigns is a bonus

Benefits

  • Comprehensive medical, dental, life and income protection coverage
  • Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses
  • Twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement
  • 26 weeks paid maternity leave for birthing parents
  • Two-week “ease-back” program that enables parents to return part-time at full pay
  • Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support
  • Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
  • 7% employer matching Defined Contribution Master Trust
  • 25 paid holidays throughout the year plus bank holidays.
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