Creator, Social Media Content id-6411
About Us
At Zevia we're creating a world of better-for-you flavor, better for people and the planet. Our team is made up of builders who are passionate about our mission. Together we aim to impact global health, provide affordable better-for-you products, and aid the planet through reduction of plastic. We operate with passion, openness, gratitude, accessibility, humanism, humility, and scrappiness as we fight the good fight to change the beverage industry for good.
Summary
The Creator, Social Media Content is a highly creative and strategic content producer who specializes in crafting compelling social-first content that drives engagement and brand love across organic social channels. This role blends creativity and visual storytelling with critical thinking, producing and refining content that breaks through the cluttered digital landscape and resonates with audiences, while aligning with Zevia's brand identity and marketing objectives.
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This role is hands-on in the entire content creation process - from concept ideation and scripting to shooting, editing, and publishing. They have a keen understanding of product storytelling, socially-informed content creation, and platform-specific best practices, ensuring Zevia's content remains fresh, relevant, and impactful.
What You'll Do
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Concept & Create: Conceptualize, script, shoot, and edit engaging content social-first content in a variety of formats that highlights Zevia's products and brand identity in an engaging way.
- Own Production: Handle all aspects of content creation, including storyboarding, scripting, shooting, styling, and editing.
- Trend-Informed Storytelling: Monitor social trends, viral moments, emerging content formats, and platform updates to inform creative development and create timely & relevant content.
- Engage & Amplify: Proactively engage in social conversations, interacting with audiences, brands, and creators to grow Zevia's presence.
- Optimize & Evolve: Review and analyze performance metrics to refine creative approaches to content and maximize engagement potential.
- Collaborate Cross-Functionally: Work closely with Brand, Creative, and Marketing teams to maintain a cohesive brand POV across channels and touchpoints.
Requirements
What We're Looking For
- 3+ years of experience in social-first content creation, ideally in CPG, food & beverage, or growth/startup brands.
- Proven ability to ideate, storyboard, and produce high-quality social content.
- Hands-on experience shooting and directing content, including both behind and in front of the camera as needed.
- Deep understanding of short-form video formats, platform-specific best practices, and trend-driven storytelling, with a strong pulse on emerging social trends and viral content.
- Proficiency in social media video editing tools (CapCut, Adobe Premiere, Final Cut Pro) and experience creating content natively in TikTok, Instagram, and beyond. Familiarity with Adobe Photoshop or Illustrator is a plus.
- Strong project management skills, with the ability to juggle multiple priorities and meet evolving deadlines.
Supervisory Responsibility
This position has no direct supervisory responsibility.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers, filing cabinets, and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Position Type/Expected Hours of Work
Some flexibility in hours is allowed, but the employee must be available during the "core" work hours. On rare occasion, evening and weekend work may be required as job duties demand.
Travel
This position may require up to 30% travel, as required.
Work Authorization/Security Clearance
Must be eligible to work in the U.S.
EEO Statement
We are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual's race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, sexual and reproductive health decisions, height, weight, age, any physical or mental disability (including gender dysphoria or similar gender-related conditions), medical condition, national origin, ancestry, marital status (including registered domestic partnership, civil union, or any other partnership status), familial status, caregiver status, military or veteran status (including unfavorable discharge from military status), genetic information, genetic testing, predisposing genetic characteristics, caregiver status, order of protection status, work authorization status, citizenship status, immigration status, conviction record or history, arrest record, pre-employment marijuana testing, credit history, salary history, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law (each, a "Protected Characteristic").
