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CRUNCH FITNESS – New Gym Openings Manager
REPORTS TO: New Gym Openings Director
WORK LOCATION: Flexible/Remote with significant travel required (60-70%), occasional Saturdays
WHO WE ARE
Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally.
Rated as the #1 Fitness Franchise by Entrepreneur in 2024, our unfiltered philosophy of "No Judgments" drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation.
Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.
YOUR IMPACT
As the New Gym Openings Manager, you will be responsible for facilitating, instructing, and providing guidance to franchisees throughout every stage of new gym openings. In this role, your primary goal will be to achieve profitable outcomes before the new gym opening and within the initial six months of gym operation by directly overseeing and managing the daily operations of pre-sales and ramping gyms.
MAIN ACCOUNTABILITIES
New Gym Sales and Marketing Excellence & Performance
• Drive alignment across Crunch and the franchisee team on sales and marketing goals, tasks, roles and responsibilities, etc. at each stage of the new gym opening process.
• Support marketing efforts for the gym’s pre-sale phase, including social media, B2B marketing, and field marketing initiatives to generate awareness, interest, and build a customer base.
• Assist in organizing events and promotions aimed at attracting members during the pre-sale phase, helping to drive awareness and memberships.
• Working with the relevant Directors, lead and support the promotion of fitness services.
• Oversee and ensure the gym meets sales KPIs during the pre-sale phase, driving accountability and communicating progress to hit agreed on membership and sales targets.
New Gym Operational Excellence & Performance
• Drive alignment across Crunch and the franchisee team on operational support needs, timings/schedule, roles, responsibilities, etc. at each stage of the new gym opening process.
• Collaborate with the Group Fitness Director and Personal Training Director to ensure the personal training & group fitness programs are ready to launch in time for the gym’s opening.
• Conduct training sessions (3) for franchisees and gym staff, covering essential sales and operations processes.
• Review, communicate, and manage pre-opening checklists, communication with franchisees, and follow-up with vendors to ensure all operational processes are in place before the gym opens.
• Ensure all operational and sales efforts are functioning smoothly leading up to and after the gym’s opening.
• Provide administrative support with all systems and processes via pre-opening checklists, franchisee communication, and vendor follow-up.
Leadership & Brand Alignment
• Serve as a mentor and resource to franchise teams, promoting a culture of accountability, inclusivity, continuous improvement and high performance.
• Ensure consistency in the delivery of Crunch’s values, mission, and member experience.
• Promote and uphold Crunch’s brand standards, delivering a consistent, high-quality experience across all franchise locations.
• Act as a brand ambassador, fostering community engagement, and enhancing Crunch’s reputation and customer loyalty.
WHAT SUCCESS LOOKS LIKE
• New gym achievement of aligned pre-sales and marketing goals
• New gym achievement of aligned ramp up goals
• New gym operational readiness (On time launch, trained staff, integrated service offerings, branding and compliance implementation)
WHAT YOU’LL NEED
• Minimum of 5-7 years of sales and marketing experience
• Minimum of 5-7 years of experience in the fitness industry
• Willingness to travel 60-70% to new locations and corporate offices
• Occasional availability on Saturdays for special events
• Proven experience in managing a team in a fitness-related role
• Excellent leadership skills, with the ability to motivate and inspire staff
• Experience in managing and executing events and promotions
• Strong organizational skills and attention to detail
• High energy and enthusiasm with a passion for fitness and new gym openings
• Bachelor's degree in a related field preferred
BENEFITS
• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities.
• Comprehensive medical, dental, and vision benefits – because your health matters
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short-term and long-term disability coverage
• Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
• Education assistance program
• Free Crunch Gym Membership across all our clubs, nationwide
• Milestone Anniversary Recognition program
Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.
Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
Flexible work from home options available.
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