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Marketing Automation Specialist

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Overview:
The Marketing Automation Specialist plays a key role in executing the organization’s lifecycle marketing strategy by designing, managing, and optimizing multi‑channel nurturing campaigns. This role builds and maintains automated workflows across email, SMS, direct mail, and chat to ensure prospective and current students receive timely, relevant, and compliant communications throughout every stage of the customer journey.

What We Offer:

  • Tuition Waiver    : Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
  • Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
  • Retirement Matching: 50% match on the first 6% of your contributions after 90 days
  • Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
  • Competitive Insurance: Health, vision, and dental coverage for you and your dependents
  • Pet Insurance: Competitive coverage for your furry family members through ASPCA
  • Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment
Responsibilities:
  • Build, launch, and optimize automated email, SMS, direct mail, and chat nurturing campaigns
  • Manage day‑to‑day automation activities including creative setup, QA, testing, deployment, and performance monitoring
  • Ensure compliance with email, CRM, and institutional policies, including FERPA and CAN‑SPAM
  • Use AI tools for content creation, optimization, personalization, and testing
  • Collaborate with admissions, academic departments, creative teams, and vendors to support recruitment and retention goals
  • Conduct QA across devices/platforms and perform A/B testing to improve engagement and conversion metrics
  • Support customer‑journey mapping, campaign structuring, segmentation, and lifecycle strategy execution
  • Gather performance data, build simple dashboards, and prepare insights for marketing leadership
  • Assist with alumni, B2B/B2B2C, and occasional HR recruiting communications
  • Support project organization, timelines, and asset coordination across nurturing initiatives
  • Other duties as assigned
Qualifications:
Education / Experience
  • Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (required)
  • Minimum three (3) years relevant marketing strategy and/or Customer experience/relationship management experience (required)
  • Minimum (1) one year of experience in digital marketing, preferably within higher-education or demand-generation environments (required)
  • Experience with A/B testing and basic statistical comprehension (preferred)
  • Strong understanding of digital marketing platforms and principles (required)

Skills
  • Apply knowledge and skills to complete tasks with minimal supervision
  • Identify straightforward problems and recommend potential solutions
  • Communicate clearly and effectively with peers and stakeholders
  • Demonstrate active listening and empathy in interactions
  • Participate in presentations or facilitate small group discussions
  • Manage multiple tasks in a dynamic environment
  • Use productivity software and collaboration tools with confidence
  • Show initiative and accountability for assigned outcomes
  • Perform routine tasks and seek guidance for new situations
  • Make timely decisions that keep the organization moving forward
  • Apply effective and efficient processes with a focus on continuous improvement
  • Build open and comfortable relationships with diverse groups
  • Learn actively from both successes and failures while solving new problems

Abilities
  • Able and willing to:
    • Communicate, think, learn, and reason
    • Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
    • Safely ambulate and/or maneuver when on-site at Company locations
    • Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
  • Ability to use good judgment, problem-solving and decision-making skills
  • Ability to maintain confidentiality and manage sensitive information with discretion
  • Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
  • Ability to use AI.
  • Ability to gain, understand and apply information and data as it relates essential functions of the position
  • Ability to foster long-term relationships with stakeholders
  • Ability to build and manage automated workflows across email, SMS, direct mail, and chat platforms
  • Ability to use automation tools (e.g., Marketo, HubSpot, Salesforce Marketing Cloud, Slate, Braze, etc.)
  • Ability to perform QA, troubleshoot rendering issues, and ensure proper campaign functionality
  • Ability to read/edit HTML/CSS for email templates
  • Ability to manage audience segmentation, list hygiene, and data integrity within CRM and automation systems

Work Environment
  • Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
  • This position is designated as Remote. Employees must meet minimum technical standards for eligibility and participation.
  • No travel required
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