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Campaign Manager - AI

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<strong>Overview<br><br></strong><strong>Working at Atlassian<br><br></strong>Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.<br><br><strong>Responsibilities<br><br></strong>Atlassian is looking for a <strong>Campaign Manager, AI</strong> to help drive end-to-end awareness and adoption campaigns for our AI product, Rovo. Your role involves close collaboration with demand generation and product marketing managers to plan and execute effective demand generation and adoption strategies for our customer base. If you get excited about increasing adoption of new products by partnering with teams across Atlassian, you'll love it here.<br><br>We are looking for a marketer who thinks outside of the box with creative campaigns to reach our target audiences. You thrive in funnel analytics and speak in acronyms like MQL, SQL, ROI and CVR. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses within Atlassian.<br><br><strong>What You’ll Do<br><br></strong><ul><li>Develop targeted audience segmentation to deliver more relevant messaging to improve engagement and conversion.</li><li>Partner closely with fellow demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, content syndication, and event follow-up.</li><li>Understand Atlassian's products and customer journeys relating to Rovo and other solutions.</li><li>Expand our distribution footprint beyond owned channels like blog, email, in-product, and social through testing and experimentation.</li><li>Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role.</li><li>Leverage marketing automation tools and related technology integrations to increase demand.</li><li>Collaborate with product marketing, performance marketing, and other key internal customers to build targeted campaigns and highlight resources throughout the entire buyer journey.</li><li>Report and provide insights into campaign performance and customer journey progress.<br><br><br></li></ul><strong>On Your First Day, We'll Expect You Have<br><br></strong><ul><li>4+ years of experience in demand generation across B2B.</li><li>Extensive experience implementing marketing programs and processes.</li><li>Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams.</li><li>A passion for metrics. You live for the data and use it to guide your programs and spend.</li><li>Hyper-focused attention to detail, ensuring that trains stay on the tracks.</li><li>Expertise across email marketing and paid channels.</li><li>Comprehensive understanding of customer marketing and complex buyer journeys.</li><li>Fluent in marketing automation and CRM capabilities is a big plus.</li><li>The desire to roll up your sleeves and do the dirty work to get the job done.</li><li>Bonus point if you have AI adoption marketing experience.<br><br><br></li></ul><strong>Qualifications<br><br></strong><strong>Compensation<br><br></strong><strong>Skills<br><br></strong>At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:<br><br>Zone A: $105,800 - $141,000<br><br>Zone B: $95,200 - $126,900<br><br>Zone C: $87,800 - $117,000<br><br>This role may also be eligible for benefits, bonuses, commissions, and equity.<br><br>Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.<br><br><strong>Benefits & Perks<br><br></strong>Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit <strong>go.atlassian.com/perksandbenefits</strong> <strong>.<br><br></strong><strong>About Atlassian<br><br></strong>At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.<br><br>We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.<br><br>To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.<br><br>To learn more about our culture and hiring process, visit <strong>go.atlassian.com/crh</strong> <strong>.</strong>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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